January - The Brief – Skoda Superb Estate
On sale from February 26th from £17,715 to £29,000:
• A brand defining product – exceptional value and an excellent product that achieves eveything that it was designed to do. A brand defining product – exceptional value and an excellent product that achieves eveything that it was designed to do.
• This car should finally dispel any nagging issues that buyers have with the brand.
• A vast amount of interior room, a real load lugger which was a market niche that was once dominated by Volvo.
• The Superb Estate can be considered as an decent alternative to the SUVs and MPVs that buyers have migrated to in recent years.
• A modern exterior design that improves on the saloon/hatch that has failed to fire the imagination of buyers so far. However, it is not as large as the amount of interior room would suggest. A Vauxhall Insignia Estate is longer.
• The interior displays levels of fit and finish that would not be out of place in models from Skoda’s sister brand, Audi.
• Efficient engines with low levels of CO2 should tempt more company car drivers to the Skoda brand, a move most of whom would never have considered before now. Strong residual values should ensure temptingly low leasing rates too.
• Offering a car of this size with a 1.4 petrol engine seems a brave move, it is a competent performer with 125ps, but no road-rocket. The 2.0TDi 170ps is the pick of the bunch.
Verdict – some people thought that using the name ‘Superb’ was an odd move. Now Skoda has a model that deserves to wear it. A decent range of engines, good levels of specification in clearly defined models and a price position that makes it hard to ignore. The Superb Estate is likely to exceed the brand’s modest sales objectives that it has planned for the UK.
JK - Jan 2010