GLASSGUIDE
 
What does it do?
LeadDriver integrates trusted trade‐in values into your dealer site. Your customers get instant Glass’s Values without having to leave your site In return you get detailed customer information.
Who is it aimed at?
• Large Dealers and Dealer Groups (AM 250)
• OEMs
• Finance sites
• Insurer sites
Why do I need it?
• Generate High Quality Leads
• Convert More Leads into Sales
• Benefit from Glass's brand recognition
• Set expectations transparently: better informed customers mean
• better conversion
• Retain Your Website Visitors
How does it work?
1) User identifies vehicle with VRM (default) or search tree
2) User provides contact information required
3) User received information (email optional)
Key Features:
• Easy set up as an iframe or pop up
• Display options can be configured with an administrator set up
• Colours can be adopted to suit your web site’s style
• Reporting is available online
• Google analytics can be integrated into the tool
Why buy Glass'?
• Nobody else offers a lead capture tool as a plug in
• Research shows that Glass’s valuations carry the highest trust and that customers are more likely to buy from sites that display a trusted valuation
 
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