GlassNet Radar has already made a major impact on the used car industry since its launch in January and now the revolutionary product has scooped a prestigious Motor Trader Innovation of the Year Award 2012. The recognition was announced at Wednesday night's Motor Trader industry awards event held at The Grosvenor House Hotel.
GlassNet Radar helps dealers sell smarter and quicker with improved pricing, ultimately increasing profits and improving business. Four of the top ten dealer groups in the country have already signed up to Radar, and Vertu Group has been so impressed that it is currently rolling Radar out across all of its sites.
Radar provides dealers with the most up-to-date, accurate and real-time asking prices in any given location at a particular time of day. The product gives detailed insight into what is really happening in the used car market, allowing dealers to compare their own prices against competitors, locally and nationally, right down to the detail of how long the car has been on the market and how many price changes it's had.
Vik Barodia, Director of Product Management and Marketing at Glass's, commented: "We're delighted that the MotorTrader judges have recognised Glass's and how innovative Radar really is - for the first time it gives dealers a real picture of exactly what is happening in the market on any given day. Many dealers have already discovered how invaluable the tool is to their business, and Radar sales have far exceeded our forecasts. The fact that industry experts have recognised the product in the form of this award is really the icing on the cake."